The French Autorité Nationale des Jeux (ANJ), the Nationwide Gaming Authority, has inspected the advertising and marketing campaigns of playing operators for 2024. Following an in-depth evaluation of the plans of licensed playing and betting corporations, the regulator insisted on compliance with some additional necessities and partially expressed disapproval of 1 operator’s technique.
In line with the rules printed by the playing regulator, operators should submit their advertising and marketing methods for approval on an annual foundation. This manner, the monitoring physique ensures that they adjust to the nationwide coverage on playing. The apply additionally serves as an essential device to inhibit downside playing and shield susceptible teams of society, particularly minors.
The ANJ examined a complete of 18 advertising and marketing methods. Though the regulator permitted 17 of them, it centered on areas for enchancment, including some exacting necessities. The whole record of sports activities, horse racing, and poker betting websites in France could be checked on the official web site of the authority, underneath the part ‘Approved operators’.
As per the evaluations of the regulator, most operators would proceed to implement their 2023 advertising and marketing methods. In line with the regulatory physique, they pay specific consideration to buyer retention, contemplating the upcoming main sporting occasions for 2024, such because the Olympics.
Among the essential issues following the analysis of the methods point out a 14% enhance in investments in promotions. Some 46% of all media investments have been funneled to on-line shops, with bonuses and promotions being the important thing advertising and marketing instruments.
Because the ANJ famous, playing operators should mood their advertising and marketing methods to keep away from placing an excessive amount of stress on media channels. Moreover, they’re required to rethink their advertising and marketing methods regarding promotional affords and incentives, aiming to scale back the danger of downside playing. Extra particularly, operators are obligated to average the monetary rewards supplied to draw new prospects and retain present ones. Final however not least, particular consideration should be paid to downside gamblers. Corporations should not provide promotional incentives to gamers whose playing has been recognized as extreme or pathological.
ANJ Partially Rejects Winamax’s 2024 Advertising and marketing Technique
Winamax, a Paris-based playing firm, providing on-line poker and sports activities betting, was the one operator whose 2024 advertising and marketing technique was partially rejected. It was not permitted as a result of promotional affords and monetary rewards the mentioned operator meant to supply. Winamax should submit a brand new plan for approval by February 15, 2024.
Equally, France’s nationwide playing regulator rejected the advertising and marketing technique of the identical firm again in 2022. Winamax was required to resubmit it because of an commercial exhibiting a person bettering his and his mom’s lifestyle by way of playing. It violated nationwide requirements for ads. The operator resubmitted the applying, which was subsequently permitted in June 2022.