In accordance with the newest regulatory motion taken by the Cambodian Business Playing Administration Fee (CGMC), all social media influencers and producers primarily based in Cambodia should put an finish to all promotional content material popularizing on-line playing.
On Monday, the CGMC Basic Secretariat issued a letter addressed to all influencers and producers in Cambodia, warning them concerning the penalties of selling on-line playing on their social media profiles.
In accordance with the regulator who’s answerable for the administration of business playing promoting and the prevention of unlawful playing promoting, not too long ago, there have been a number of circumstances of selling business playing on-line, with out the account posting the advert having the permission to do this.
Within the letter, the regulatory physique additionally added that the act of together with the general public or influencers in brief movies posted on social media accounts is taken into account a foul affect on the general public, which is deceived by the entertaining content material unfold on-line. This violates the business playing legislation, additional inflicting a foul impression on the safety and the general public and social order.
To stop additional disruption of the legislation and maintain order, the Basic Secretariat of the CGMC determined to implement a ban on any business playing promoting on-line, with the restriction coming into impact instantly and can be relevant till additional discover.
The CGMC letter notified that video producers and social media influencers should instantly stop the “manufacturing, promotion or distribution of movies that include ads about business and unlawful on-line playing.”
Violating New Social Media Playing Promoting Guidelines Might Result in Critical Penalties for Cambodian Influencers
In its letter, the CGMC additionally warned Cambodian video producers and social media influencers that not following the newest rule for business playing promoting may have severe authorized penalties, which can be applied in accordance with the legal guidelines.
In mild of the current modifications, Khat Sokhim, who is a well-liked singer and actress in Cambodia, acknowledged that she is going to now not promote on-line playing or take part in any promotions associated to on-line playing, with the star and social media influencer stating the adverse impression of on-line playing on folks as the explanation for her resolution.
The act of banning any business playing promotions on-line was additionally supported by Heng Kimhong, Head of the Analysis and Advocacy Programme of Cambodian Youth Community Affiliation. Kimhong shared his current statement on standard superstars and influencers who’ve been selling on-line playing on social media platforms like Fb, TikTok, and Instagram, which, he believed, had a adverse impression on society.
Kimhong described these superstars and influencers as function fashions and as such they need to aspire to supply content material, which might affect younger folks to do good. He additionally pleaded with influencers who proceed to advertise playing on-line to cease spreading such posts, which encourage folks to interact in playing.